Cash on delivery (COD) is a popular payment option in India, allowing customers to pay for their purchases in cash at the time of delivery instead of paying online or through other electronic modes of payment. Benefits include convenience, trust, increased sales, and logistics. Challenges include logistics, which involves coordinating delivery and payment collections. Cash-on-delivery services in India offer convenience and trust, but can be expensive and vulnerable to fraud. Businesses need to weigh the pros and cons of offering COD services and devise a strategy that balances customer convenience with operational efficiency.